No7 Beautiful Skin Toners
The concept for this project was to highlight the hydration benefit of the three new toners. I decided to shoot the products with the moisture added to give a more organic feel to the final visual.
I then created the various iterations of the visuals, using the same water swirl image, manipulating it around each shot to convey movement and energy.
As the product range varies in each
market/country we trade in, different
product representations were needed.